Why Target Boomers?

Well.

At one point they bought (or had their parents buy) 100 million hula-hoops.
Their childhood Daniel Boone fashion trend resulted in a half-million coonskin caps being made daily.
The Fast Food industry was conceived, designed and built to serve them.

Boomers now direct $2 Trillion in spending and dominate 1,023 out of 1,083 packaged goods categories… that’s 94%.

As Nielsen researchers said, “Everything we see with our behavioral data says these people are going to be active consumers for much longer.  They are going to be an important segment for a long time…”

All indicators point towards Boomers controlling the most money and being the determining factor (or significant influence) for the largest segment of purchasing decisions in our economy.

Thats why.